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My latest featured on Fast Company.
"There is no best method for gathering feedback and validating startup ideas, but add blogging to your lean startup toolbox and before writing code, consider writing a blog post."
Wonder if there are any that started as HN posts :)
No doubt. :)
Surprisingly, there are lot of companies that were started as blogs or blogposts. Another famous example could be Yahoo. It was started before there were "blogs" per say. It was initially "Jerry's guide to the World Wide Web", a simple hierarchical directory of websites at that time. From what I've heard, it's traction in early days led to Yahoo.com as a startup/organization.
You're right! There are several examples of this I could have included. Oddly, I didn't find anyone talking about the blog-first approach when I wrote this.
Yes. I could think of many more examples after reading your post. I think I also like the term, "blog first" startups. Kudos!
Thanks for posting. This was a great reminder of a low-cost (in money, not time) way to understand whether there's sufficient demand to justify pulling together a team. (And yes, I can think of at least one thing I've done that _should_ have started/tested this way.)
I like this. It would be interesting to generalize this as "startups that started as content type XX". I would imagine that there are companies that started as video tutorials, youtube channels, slides/presentations, podcasts, github projects, etc. I think the content-first approach has a lot going for it... will try next time.
I've written a few other pieces in this "genre":
Planning to share more. :)
Your post talks about successful companies that started from a blog post, but equally important, I think, are those companies that never got started due to a lower than expected response to the blog post. I've had ideas that I thought were awesome only to have them tank after publishing to a blog. If I'd just gone ahead and built the product instead of blogging first, I may have wasted a ton of time and money. Blogging is (one) great way to validate an idea before spending resources. Good post!
Exactly. I think the same is even more true for the all-too-common landing page test.
+1 for landing pages. Super quick and cheap way to validate ideas.
Nice argument for using a blog as a way to vet ideas.