Lulu Cheng, Product Manager at Pinterest

Read what else Lulu Cheng is reading for work

Quibb lets you share what you're reading for work. Use Quibb to share news about your industry, discuss what matters, and see what colleagues are reading.

Our mission is to connect professionals over business news and informed commentary — targeting every industry, profession, and geography.

Likes Comments
Growth Lead at Pinterest

Fantastic summary. I didn't join all of these services as close together as you, but came up with the same result. Daily active user of Quora and Quibb with hundreds of answers and links posted. Rarely visit Medium and Branch, and have never posted on either.

I was really excited to get access to Branch as well when it was a closed community. Back then, only the most thought-provoking conversation ever reached my radar through other social media or news outlets. Once you're in, it's a deluge of content you don't care about, and finding those conversations you're interested in is harder than when you didn't have access to the product. I haven't logged in in a while. I should try it again and see if it's improved.

Quibb, Uber

I really only use Quibb and Quora, similar to Casey Winters. I rarely ask questions on Quora, but when there's an intelligent enough question that I can feel like I can uniquely answer, I use it as a way to write a blog post ;) I'll dash off a response, wait a couple days, and then copy and paste it onto my blog. It acts like a muse when I don't know what to write.

On the other hand, I use Quibb more like the way I use Twitter (which I'm surprised you didn't mention in your analysis!). As I find articles throughout the day, I regularly would click on Buffer and submit them to Twitter. These days, I submit them more to Quibb, just because I feel like it's been more useful and straightforward to develop relationships on here rather than Twitter.

I've found myself on Medium once or twice, usually from a Hacker News link. I have run into a few high quality Branch conversations but find a lot of them to be empty. But here's one of the good ones:

Product Manager at Pinterest

I don't usually think of Twitter in the same category as the others because the space constraint doesn't really lend itself to more in-depth analysis. And, like you mentioned, I've found it much easier to develop meaningful relationships on other platforms :)

Reply · Tweet ·
VP Product / Co-Founder @hellochime at Sittercity

I find my usage pattern to be quite similar to yours -- and I agree that there are some similarities b/w Twitter and Quibb in those use cases. The main difference I see is that I feel Quibb has a higher propensity to stimulate a thoughtful conversation, and has a longer shelf life than a tweet, which often get lost in the stream of activity, due to the high volume and wider audience.

Quibb, GrowthX, Kauffman Foundation

I find myself using Quibb similarly to Andrew Chen. Rather than posting to Twitter, which I fairly recently started to do again, I now find myself instead posting to Quibb. One of the keys for me can be found in my first sentence of this comment when I deliberately phrased it as "using" Quibb. That's important to me. While at Thomson Reuters, we started talking a lot about "users" as opposed to "readers." As a source of news and insight to time-starved and information-overloaded professionals who pay a hefty monthly fee for, among other things, Reuters News, it was more than mere semantics. If our customers could not use the news to accomplish their business objectives, they were not going to pay for. It was not enough that they might read the news. This, to me, is a key differentiator of Quibb.

Additionally, for me, Quibb has pioneered the notion that insight can be delivered in less than 2,000 words and in a format other than structured editorial content. Our EiC at Quibb has done a superb job of curating - but not with respect to content. Rather, she has curated the community, provided us with the tools and then let us surface content and develop insight through discussion. In that way, all of his can play Socrates and open discussion with a link to what we consider to be compelling content and then let the discussion/debate unfold.

Historically, the life cycle of a news story begins with a news flash/headline/140 character tweet into main stream media (the fat middle) and out into the long-tail of insight and analysis. Traditionally, that long-tail has been made up of 1,800/2,500/4,000 words. Consequently, thoughtful analysis found its place on the iPad (feet up) and not the iPhone (mobile). But, @Quibb has seemingly changed that for me. I now consume very thoughtful insight from this community throughout my day and on my mobile handheld. As I've written before, I often derive more value from the comments of this community than from the original content that kicked off the conversation in the first place.

Quibb, Uber

I really like the idea that an EiC's job on a social service is to curate the people, rather than the content. Smart observation.

User Researcher at Twitter

I think Quibb and quora really get the email newsletter right. Because the quality of content is high, it's easy to re-engage me; I expect to click through, and set aside time to do so. Contrast that to Medium, who emails very sparingly (and averages only three links per email), and Twitter, whose emails are less regular, and whose content feels already dated by the time it arrives in my inbox. With Quibb and Quora, even if I'm a few days late to read an article, I never feel like I've missed an opportunity to contribute to the conversation.

What I'm enjoying about QUIBB is the great signal-to-noise ratio. A lot of very thoughtful content being shared. It's hard for to find this kind of content in one place. Twitter -even with tight lists and hash tags- serves as more of a "news" feed. Given that many of the QUIBB posts are from blogs, I imagine their relevance to be more timeless. Because of that I do wish there was a way to search by topic and/or bookmark and categorize for my own future reference. For now I'm using non-QUIBB tools to save these posts. Keep up the great work!

Product Manager at Pinterest

Ditto to the search/bookmarking functionality - I wish the tools I use to save/collect/organize content were the same ones I use to digest and synthesize my thoughts cc Sandi MacPherson

Union Square Ventures, Fifty App (

Quibb? What's Quibb? ;-)

In all seriousness, Quibb is one of those 1-in-10 or 1-in-20 products that I try and it sticks. I particularly like the fact that it feels really small and high-quality; this is probably why, as Mark Lorion said, the signal-to-noise ratio is really high. But Path once felt like that for me too, when it was newer, and then a bunch of people I didn't care about joined, I errantly friended too many people, and now I don't care about it anymore. I never really bought Path as a "more intimate social network" - to me it was just a social network that only my most intelligent friends knew about. I'm curious to know if/how Quibb would succeed at a similar growth rate...maybe the member-acceptance criteria already solves that problem.

One thing I particularly like about Branch is that it makes for a natural commenting system + summary for blog posts. Whenever I put up a new post I create a branch and embed it where a commenting system like FB, Disqus, Livefyre, etc. would normally go. Now I've never used any of those in the current incarnation of my blog, but I really like that 1) I know I won't end up with spam or even the kind of pseudo-spam (read: "nonsensical comments") in comments and 2) the conversation exists somewhere other than my own domain.

As for Medium, I have nothing to say except that maybe 50% of the most poignant things I've read over the last 4-5 months have been Medium posts. And it's just a beautiful reading experience (which, to be frank, I wish were more true of Quibb ;-)

Co-Founder & CEO at Clerky

It'd be a interesting experiment to see if the application process can be crowd-sourced to the existing Quibb membership!

I love your point about Medium - it definitely has the nicest UI out of the four mentioned. I find Quora in particular very frustrating to use because it's so busy - Quibb feels similar, but not quite as heavy-laden with features. I think the text-heavy UI of both Quibb and Quora make it uncomfortable for the user, though: using colored buttons and icons as opposed to text links for 'like' and 'reply,' etc. make a big difference to how user-friendly a site *seems*, I think.

Startup Edition, Product Hunt

Although much different, I've found MessageMe to be a great channel for communicating with close friends and a few "3rd degree" groups of people.

(Quibb members should join the Quibbers group - add me XD469WLK)

Co-Founder & CEO at Clerky

Only relevant before scale, but one thing that Quora did really, really well early on was helping new users get their feet wet. They did this with their push notifications and extreme attentiveness. They'd get you to answer a few relevant questions and comment / upvote immediately. It felt like you were in a chat room, as opposed to posting on a site where you weren't sure if anybody would read what you were writing.

Co-Founder at edshelf

I straddle the worlds of Hacker News (which has had the highest stickiness factor for me), Quibb, and Quora.

Since I have a development background, I like the technical articles on HN. Whenever I want something more marketing- or business-oriented, I come to Quibb. Both have high-caliber discussions. I also behave somewhat similarly on both - I'll pop open a bunch of interesting links, add them to Pocket, then read them offline. I only return when I want to see what kind of comments an article has gotten, or to add a comment myself.

I don't find Quora quite the same, because it's less about discussions and more about a serialized list of answers. I'll occasionally click to read some comments to a question, but that's rare. However, I often find myself Quora-surfing. If I've got a case of "writer's block" (i.e. "marketing/product block") I'll jump from question to question, topic to topic, and end up on some random answer that sparks some flame of inspiration. Like that answer about a real-world Batman. Crazy stuff.

I don't do that on HN or Quibb though. But hey, that could be a great new feature. "Related links" or "Topic tags" or something :)

Product Manager at Pinterest

Re: quora-surfing when you have writer's block (which Andrew Chen also mentioned) - interesting to see how prevalent this use case is. The original inspiration for this post was actually the Quora answer I referenced in the last paragraph. I'm eager to see how Quora evolves in the long-term, especially with their blogs feature. Agree that it's currently not the best place for quality discussions but there's some excellent stuff being shared on individual blogs and their tagging system makes for a well-targeted distribution platform.

Reply · Tweet ·
Startup Edition, Product Hunt

I also collect most articles shared on Quibb and add to Pocket to read later. I wish there was a better workflow for returning to the original Quibb post to read the comments.

Re: HN, I've found the comments to vary from thoughtful and engaging to hateful and troll-y. I primarily use it to distribute my own posts, tbh.

Like Ryan, I too am starting to save stories from Quibb that I don't have time to read to Pocket. Would be great to see that export functionality supported more directly on mobile.

Reply · Tweet ·
Director of Marketing at Playerize

Same here - a save to pocket feature would be a big boost for my use.

I'm surprised nobody seems to be big users/fans of Medium. Perhaps it's geared to a different audience, but I've started posting there and can definitely see the appeal. I love that there is no pressure to post regularly for an audience that's following you, but rather you can post when it suits you on whichever topics you like, without readers being frustrated by sporadic posting, too-broad topic choices or a lack of variety in writing voice/style.

Reply · Tweet ·
Connor Montgomery, Software Engineer at Pinterest Connor Montgomery
Software Engineer at Pinterest
Greg Hoy, Creative Outreach at Pinterest Greg Hoy
Creative Outreach at Pinterest
Andreas Pihlström, Product Designer at Pinterest Andreas Pihlström
Product Designer at Pinterest
Adam Barton, Project Manager at Pinterest Adam Barton
Project Manager at Pinterest
Xuan Li, Software Engineer at Pinterest Xuan Li
Software Engineer at Pinterest
Matt Jones, Technical Lead at Pinterest Matt Jones
Technical Lead at Pinterest
Casey Winters, Growth Lead at Pinterest Casey Winters
Growth Lead at Pinterest
Evrhet Milam, Engineering Manager at Pinterest Evrhet Milam
Engineering Manager at Pinterest
John Egan, Growth Engineer at Pinterest John Egan
Growth Engineer at Pinterest
Casey Winters, Growth Lead at Pinterest Casey Winters
Growth Lead at Pinterest