Sandi MacPherson, Editor-in-Chief at Quibb

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Asking what Dashboard a founder looks at is a question I ask often and reveals what they really care about. Metrics more than anything are about editing the experience down to a few that matter and the selection of those few are an insight into how the founder thinks.

More often than not you get data vomit and everything and then everything is growing because of 'word of mouth' even though no one has done any 'marketing' :)

Founder at Grafly

I see some businesses (and nonprofits) get too metric-focused and others don't care at all. The ones that do it right know the one metric that drives the pulse of their business and use a model (data-driven or logical) to understand how other metrics drive the one that matters. The key is understanding that your one metric is unique to your value proposition, not necessarily or industry or whether you're a big company, small company, nonprofit, etc.

I recommend checking out this article by Seth Levine:

As soon as you have two metrics you consider 'core' to your business, you're screwed. Not just because you're inherently not maximizing one, but because you don't fully understand your value proposition.

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Founding Partner at

The investment decisions i have made (40+ Seed stage investments ) have always been made of a combination of factors, where metrics are one. For me it's key that founders are able to pick the right metrics for the stage they are in. If a startup doesn't have solid engagement and they are pitching me vanity growth metrics to impress, i know this is going to an expensive journey for some investor (not me).

In the earlier days i used to compile my own metrics from raw data i received from the startup to figure out if what stage a company is in Engagement, P/M Fit, Scale etc. Nowadays i think the bar has been raised in terms of "metrics maturity" also for Seed stage startups. They need a good understanding of this before they become interesting.

I don't see why you would have to choose between Quantitative and Qualitative aspects when making an investment decision. It's not either or, it's all of the above. Pure Quant investing is possible if you're only investing in a Growth Engine (a investment model i'm using in a growth hacking platform called, in which case it's all about the data and how quickly you can create a return on investment.

Solution Architect at Box

Starting with what you want to see on a dashboard then working back to make sure you gather those data points is another way to peel this

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Andrew Goldner, Quibb, GrowthX, Kauffman Foundation Andrew Goldner
Quibb, GrowthX, Kauffman Foundation
Andrew Chen, Quibb, Uber Andrew Chen
Quibb, Uber