Sandi MacPherson, Editor-in-Chief at Quibb

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I think it's important to have two rather than one metric related that naturally have tension between them. A good rule of thumb is quantity and quality or put another way growth and engagement (or NPS if its infrequent transactions). That way the unintended consequences tend to be minimized

Head of CX at Holler

Sandi MacPherson any insight into Quibb's North Star?

Product Marketing Consultant at MindTickle

For startups, measuring growth is useful but more importantly, keeping a tab on how users are engaged with your product makes even more sense. In times where we talk of cognitive overload and casual users just checking out your free product, as a product manager I always need to ensure our users find value in our product by active engagement. Else, measuring growth by just tracking number of new registrations adds little value.

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CEO and Co-Founder at Fetchnotes

Anyone have thoughts on whether the "North Star" should change over time? If you over-optimize the company for one metric, it can make it more difficult to change priorities when the focus shifts from growth to engagement or revenue.

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Director of Marketing at barkback

In my experience, one possibility is if there's a shift in the company's business model. For example moving from a transactional model to a licensing/subscription model could potentially shift the focus of the North Star. As Niki Scevak alluded to, I can see some transfer of focus from quantlty to quality.

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ResearchGate, ResearchGate

"The best way to deal with this issue is through employing a top-level statistical model to understand how the different metrics of different teams add up and affect the company wholistically. At Quora, they look at how much knowledge will be shared in the world."

Was an example given of what a "top-level-statistical model" would look like? It's not clear to me what sort of model would represent "knowledge being shared", as in the Quora example. Is the goal in this case to show how metrics being worked on, come together to result in posts / answers? Seems a bit narrow.

Or Is the model a multi-variant regression type which shows how much of an impact each variable has on final goal, most likely a retention measure? E.g. User posting at least once per week

Editor-in-Chief at Quibb

Sorry, Stephen - I don't think there were other details shared on how to create the model.
My understanding is that a company has an overarching goal, described through a predictive model. They have data on how many people are signing up, who then takes a certain action (e.g. create content), how they anticipate that the content will be shared, etc. While these models are not usually very precise, they allow you to eventually find out, for example, that all of your growth depends on one or two things (e.g. engagement is a key driver).

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ResearchGate, ResearchGate

Thanks Sandi

Andrew Goldner, Quibb, GrowthX, Kauffman Foundation Andrew Goldner
Quibb, GrowthX, Kauffman Foundation
Andrew Chen, Quibb, Uber Andrew Chen
Quibb, Uber