Quibb lets you share what you're reading for work. Use Quibb to share news about your industry, discuss what matters, and see what colleagues are reading.
Our mission is to connect professionals over business news and informed commentary — targeting every industry, profession, and geography.
My thoughts on Mobile App Deep Linking...
This is great. Hopefully will drive more mobile downloads, and it seems like a pretty clear extension of what Facebook is doing for mobile app installs on their feed also. On the minus side, it's an awkward experience if you haven't downloaded the app yet- you have to download but then you lose your place.
I agree. Although for your 2nd point, the link should be able to detect if you have it downloaded already. And in that case present a different call to action, "Download Clash of Clans Now" vs. "View Special in Clash of Clans", which should help solve the issue.
I'm just glad to see more being done here by everyone. I talk to devs all the time and they are clamoring for this type of functionality. Both in their UA ads and in their regular social tie-ins.
We've been supporting this in social tie-ins for a while and the boost can be pretty significant. Asking a user to download the app when they already have it can lead to large quantities of drop offs that could have yielded a play had app detection been included in the link.
Hey Jesse, thanks for chiming in. Had not heard of Sparq yet but it looks really interesting. Would love to chat on what you guys are building. Want to ping me at gabowman at gmail to set up some time?
I had the pleasure of meeting Jesse and learning more about Sparq last week. Smart tech!
Was asked to comment. So I agree in theory this could be a big deal. That said, not sure how many normal users are familiar with call-to-actions on Twitter, such as View media, View photo, View summary, etc.
I recall tech media made a big deal out of Twitter embedding Youtube, Flickr, Slideshare, etc. in the past. Do we have any info how they've actually performed?
Haven't seen any data on how well the embedded media has performed but I imagine pretty well. I often find myself viewing media within Twitter rather than leaving somewhere else.
But when I say it's a big deal, I'm not speaking just to Twitter doing it. I'm talking about Twitter making the first step to get an entire industry to do it too.
We can only hypothesize the creative ideas app developers will create but I agree, this introduces a ton of potential. I expect to see more Twitter integration within apps. This will also provide more insight into the virality and impact of word-of-mouth (deep links can include additional URL parameters), which is typically very difficult to track on mobile.
Oh, and everyone's pronouncing Twitter as creating a new distribution channel for apps but less talked about is the gaming platform it just birthed. Get ready. :)
Yup, virality impact will be huge
Ryan Hoover Can you elaborate on mobile analytics? Say there's a link to an app, and the user doesn't have that app yet and needs to first download it from the app store. Will the developer of that app be able to track that download's initial referrer?
Unfortunately no. The two ways I can think of directly attributing virality from a share is:
1) user has the app installed and clicks a deep link with additional parameters included (e.g. myapp://event?referrer=twitter&userid=1234).
2) user receives a direct invite via Twitter but does not have the app installed. User clicks the link, launching the App Store, installs the app, launches the app, and authenticates with twitter. At that moment, the conversion is attributed to the original share.
Of course, #2 requires direct invitation, authentication with Twitter, and has a terrible funnel.
Would authentication be required to attribute to the source though?
Say the app doesn't have twitter auth, wouldn't the dev still be able to attribute the install from twitter as a source? Or would that require one of the third party tracking services (HasOffers, Kochava, etc.)?
The App Store is a black box once the user clicks the tweet so unless Twitter provided a callback to the developer with a shared ID (e.g. UDID, MAC, IDFA, etc.), there isn't any way to correlate the install.
However, as you mentioned you may be able to use one of the third party tracking systems that "fingerprint" the device but I'm not sure if you can use a URL redirect using Twitter's new system.
Agree this has really big potential. Right now since distribution channels are nowhere as developed on the web, developers struggle to find growth. Word of mouth is the best distribution channel today. And Twitter is essentially the digital king of word of mouth distribution so that seems like a nice fit.
Totally agree with that. IMO, what will happen on Twitter is what happened on Facebook a few years ago. App developers will start leveraging those viral channels until a point where Twitter will need to control. Until then, this will create huge opportunities for app developers to find clever ways to leverage this channel for virality and engagement.
Much is talked about whales and monetization but cultivating evangelists and maximizing WOM can have an even larger impact. cc Jussi Laakkonen
This was the focus of my talk at GDC last week. Our consumer survey data suggests that the heavy spenders are the same users who are spreading the word about the games they love. Low cost user acquisition = getting your heavily engaged users to spread the word.
Any chance you can share the survey data? We've experimented with a few top titles and it's definitely worth the effort of making it easier for users who love their games to share it. Top users who are passionate tend to include personal testimonials in their invites that go a long way in tipping their referrals over to install. Email referrals can do wonders as well.
So annoying that people can't link out to reference your link...https://dev.twitter.com/blog/mobile-app-deep-linking-and-new-cards, so I am going to put it up as I think it is a real development in regards to their content strategy. They are clearly going to offer pipes to content holders, but under what TOS? I doubt that ANY of that data will be avail.
Big supporter of in-app purchases and apps in general, so hopefully people will iterate on this.
Thanks Gordon for inviting me to comment.
We took a slightly different tack: Tapstream allows deep linking to apps even if they are not installed, so it's universal - works both for apps before and after they're installed, and on multiple platforms. Just direct the user to the app store and the app will receive the deep link on its first run and navigate the user appropriately (the feature is currently being beta tested by our customers).
Thanks for adding this Slaven Radic .
We should connect offline. Would love to hear more about what you all are working on. Want to shoot me a note at gabowman at gmail?