I wrote a blog post yesterday called What I Learned from Ding Dong. I wrote it using Editorially, posted to my tumblog and then distributed through Twitter and Quibb with a bitly link. This is a short analysis of that distribution (and it surprised me).
I have approximately 690 followers on Twitter. My blog post tweet led to 33 interactions on Twitter (favs, retweets, etc), and because of the nature of the platform, very little conversation. If you include Bitly clicks on the link, the interaction number is closer to 90. Yes, I know, I'm not very popular on the Internet.
On Quibb I only have 34 followers :-( However, my post yesterday generated 70 interactions (upvotes, checking out, etc). 70 interactions w/ humans!! Extrapolated, that's equivalent to my tweet generating almost 1,400 interactions. Furthermore, the conversation that unfolded there was intelligent, high quality and meaningful. I still owe responses to many of the comments.
Funny enough, even though I originally posted to Tumblr, interactions there are hardly worth mentioning.
I'm kind of blown away by the engagement on Quibb, especially considering my small social graph there, and I'm still trying to make sense of the data, but my first thought is that the content of my blog post was well suited for the community (that's the point). While my social graph on Twitter is larger, because my followers have all sorts of interests, the content of my blog post was only interesting to a subset of them. I grew up in BK with my homey Alex M. Surprisingly, he uses Twitter every once in a while. I haven't discussed with him, but I can promise you he didn't give a shit about Ding Dong, and he damn well didn't click that bitly link. Basically, Quibb seems to be rebuilding my tech / startup focused graph on Twitter and pruning the rest. That's kind of awesome no?