One theory I have followed for most of my career is that when it comes to my professional life the quality of my interactions rises dramatically in environments that are smaller, focused, and curated. As a result I have been the organizer of multiple offline groups that follow these principles.
But I had always wondered if these principles could be produced in an online community at larger scale. So last year when I found out about Quibb, a focused and curated online community to share professional content, I eagerly joined.
After joining, Quibb quickly became one of my go-to source for which blog articles I should be reading. It is the only service that I allow to send me a daily email. While I haven't tracked my own actions, I estimate that I open about 90% of those emails, click on about 80% of them, and comment on 10% of them. Thats crazy for me, because despite being a startup techie I adopt very few new services.
I always wondered if this level of engagement was true for others. About 4 months ago wrote about his pleasant surprise of high engagement with the Quibb community vs his Twitter community: http://quibb.com/links/quibb-v-twitter-wow
So I obviously wasn't the only one. Awesome. The question quickly then became (as many point out in the comments of Nicholas's post), can the quality stay high as the community continues to scale? Last week I got a glimpse into the answer of that question, and figured I would share.
It has been 4 months since Nicholas wrote that post. My follower base on Quibb (along with quick glances at a few other accounts) have increased by 2X - 3X, therefore it is highly likely the total Quibb base has grown by a similar factor.
Last week I wrote a blog post, 5 Steps To Choose Your Customer Acquisition Channel, and I submitted it to Quibb. From that I got a look at how Quibb compared to other channels of traffic.
[See Data In Chart Above]
Note 1: I did not share the post on Quora. Quora data was collected form previous posts I had done on Quora.
Note 2: Interaction/Follower I only counted comments and votes (not views) on Quibb.
Note 3: I host my blog on Tumblr and have a follower base. But the metrics from Tumblr were so terrible they weren't even worth including.
It doesn't matter which metric you look at. Quibb wins. The only metric Quibb didn't come out on top was email subscription rate where it was 2nd. Email subscription rate was lower than LinkedIn, but the post received far less traffic (see visit/follower) from LinkedIn.
I think the two most important metrics are interaction/follower and visit/follower as they are the best indicators of engagement and relevancy.
So to the question, can the quality of Quibb continue to stay high as the Quibb community grows? It is still very very early. But from the vantage point of a content contributor and active user, so far so good. Thank you to Sandi for all the hard work she has put into Quibb. I'm rooting for Quibb and looking forward to seeing what is next!