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Interesting points re: understanding what authorizing services actually means, and navigating the value of LinkedIn in general, but the main gripes about LI's email marketing are less convincing. From what I can tell LI does serious A/B testing and relies heavily on email as a marketing channel; I find their emails to be far more useful than any I've ever gotten from Facebook. Certainly from a product/marking POV they're interesting to follow - definitely hit or miss, but a lesson in each one.
I had a hard time following the author's train of thought on this one. They would've made three fabulous articles if separated out: 1) authorizing 3rd-party services via your Google account, 2) LinkedIn's marketing and retention strategy compared to other services like Facebook, and 3) the author's personal gripe re: LinkedIn emails.
Kind of a ramble. I have a different gripe about LinkedIn: nobody pays any attention to "what I'm willing to be contacted about". 9/10 of the emails I receive from LinkedIn are from recruiters contacting me with jobs I have zero interest in, in spite of the fact that I've been very clear about what *would* interest me and what *never* will.
Nothing comes close to Linkedin for B2B sales. Everyone is on it so you can target the right person at a large company. Sales and biz dev people such as myself are on it every single day. The annoying emails are a small price to pay. While their user experience is poor, their content is exploding. They have 440 Linkedin influencers that contribute content for free and there are currently over 10K people that have applied and have been turned away.
I'm not a huge fan of LinkedIn, but I do get some interesting inbounds on occasion (maybe 2% of the time) which makes it worthwhile for me to sort through the recruiter garbage that I have no interest in. People seem to prefer "cold calling" on LinkedIn, even though my email is tragically easy to find.
The author failed to convince me to delete my LinkedIn account. His lack of technical expertise on email spoofing made me wish the Internet had a block button for any blog. Personally, LinkedIn has gotten me (in the words of Dave McClure) made, laid, and paid. Yes, I use LinkedIn like Tinder / OKCupid.
I also found this article rambly and hard to read, but I'm biased because I saw the article through Quibb and read the unhappy comments first :P.
LinkedIn is pretty helpful for finding industry content to read (either shared from my network or through the content that LinkedIn recommends). Their spammy emails are interesting from an email marketing perspective, and their ads are pretty accurately targeted at me, unlike Facebook's sidebar ads. Even though I find the way they recommend people I know to be incredibly intrusive, the recruiters haven't been completely off the mark when reaching out to me so my experiences have been decent.
Personally I quite like LinkedIn. I think this article neglects to mention that some of the metrics that matter to LinkedIn (profit, revenue per user) are actually extremely good. Example:
Jumping in a bit late, but got a request to comment on this and had a few points that others haven't covered yet.
The biggest problem with this post is that the author has a problem with some emails that LinkedIn sent on his behalf, but there are no examples of what these emails actually were and how they violated his trust. There is potentially an interesting argument to be made here, but it rests entirely on the specifics of what LinkedIn did and what was bad about it. As it is, this is just generalized complaining.
My feeling towards all rants like this one can be summed up with: http://2.bp.blogspot.com/-hEezbJFuwRo/Tns1YBCqr1I/AAAAAAAAAJo/_Dm-g61XOcc/s1600/FreeFB.jpg